Commission only marketing
Every other line on your P&L that sells for you only gets paid when it produces. Marketing is the last one still billing you either way. We fixed that: we get paid commission when you can actually run an estimate.
Retainer vs. commission
You already built your company around paying for outcomes. Your closers, your canvassers, your subs — all of them earn when work gets sold. Then there’s the agency.
How you pay a sales rep
Monumental sits in this column. We are paid commission on every estimate you actually get to run. If we don’t produce, we don’t get paid.
How an agency bills you
You would never hire a closer on a flat salary with no quota. That is exactly what a marketing retainer is.
How commission only works
Ads are built from our licensed content library and your real jobs — not stock photos and not a template your competitor down the road is also running.
Our buyers are in the campaigns day to day: testing, killing losers, scaling winners. You cover ad spend, we cover everything it takes to turn it into estimates.
Every lead is contacted fast, qualified on scope, timeline and decision-maker, and pushed to a real appointment. Your office staff does not touch this.
The appointment lands on your calendar confirmed. If you get to run the estimate, we invoice the commission. If you don't, you pay nothing.
Estimates you actually run are billable. Cancellations and no-shows are not.
Two ways to run it
Same commission structure in both. The only question is how many channels you want us feeding your calendar.
Meta only. Commission only.
You bring nothing. We produce the creative from our licensed content library, buy the media, work every lead with our own team, and put confirmed appointments on your calendar. We only get paid commission on the ones you can actually run an estimate on.
$3,000 setup
Then per estimate you actually run
Every channel. Still commission only.
Everything in Performance Social plus the entire Google side, Local Services Ads, full SEO executed by our team, and inbound call handling off your website. One roof, one number, still paid on performance.
$3,000 setup
$2,000/mo floor — commissions count toward it first
Past $2,000 in commissions, the Google stack is free
The value stack
Buy these services separately and you write the same check every month whether they produce or not. Performance Max delivers all of it with a $2,000 floor your own commissions pay down first.
Buying it piece by piece
Content, links, GBP
Management fee only
On top of ad spend
$60,000 a year before a single estimate gets run.
Monumental Performance Max
Content, links, GBP
Management fee only
On top of ad spend
And the floor is not extra — commissions count toward it first. At a $100 commission, the first 20 estimates you run satisfy it.
Past $2,000 in commissions
The $2,000 floor is not a retainer sitting on top of commissions — your commissions pay it down first. So the month you run enough estimates to bill past $2,000, you have already covered it, and Google Ads, Local Services, full SEO and inbound call handling ride along at no additional cost. You are still only paying for estimates you actually ran.
Under $2,000
You top up to the $2,000 floor. Still less than half the piecemeal retainer.
At $2,000
Floor is satisfied by commissions alone. Nothing extra invoiced.
Past $2,000
Every dollar is commission on a run estimate. Google, GLSA and SEO cost you nothing.
At a $100 commission that is 20 estimates run. Anything past number 20 and the $3,000/mo of Google, GLSA and SEO work is riding for free.
Same channels. $3,000/mo less guaranteed spend.
How we get paid
Treat us like an outside sales crew you never have to manage. We knock, we qualify, we set it, and we earn a commission when you get in the door and run the estimate. The commission is set by your vertical — a roofing estimate is worth more to you than an epoxy estimate, so it’s worth more to us. Nothing else changes.
Straight answers
ROI calculator
No form, no email gate. Move the sliders and watch what the next twelve months look like on commission-only marketing.
Next 12 months
You’ll make
$1,253,571 – $3,656,250
429–1,250 estimates run → 193–563 jobs closed
Low end is our most conservative media cost ($175/appointment). High end is our client average ($60/appointment).
Cost of marketing
$108,000 – $194,250
Ad spend + commissions + $3,000 setup
MER
11.6x – 18.8x
Marketing is 5.3–8.6% of revenue
Gross profit after marketing
$518,786 – $1,633,875
All-in cost per estimate run
$153 – $245
Is this what you want?
Then let’s go build it. Book a call and we’ll pressure-test these numbers against your actual market.
Assumptions
Our clients
You’ve been burned before. You’ve wasted money on agencies that overpromised and underdelivered. Here’s what happens when you work with someone who’s actually built what you’re trying to build.
“Before we started, we were at $1.7M revenue. Now we're approaching $2.8M and booked out until November. We pulled in nearly half a million in sales in just three weeks. We've had to take on six more guys just to keep up.”
“We decided to lean in hard, spending $10K monthly on ads. Right now we're on pace for a million dollar Q3. Ads and content are the magic combo.”
“Previous companies let our ads sit for months with no changes. These guys constantly test and optimize. My sales team's close rate is up 10% just from their appointment-setting approach. They actually run painting businesses.”
“We were doing 5-8 site visits per week, working 80-hour weeks. Once we started with Monumental, we went to 2-3 appointments daily. Close ratio jumped to 50%. The communication is incredible.”
“I've purchased so many courses and systems. This is different. The ROI is massive. If you're willing to put in the work and follow the system, it's a no-brainer.”
Questions
Still unsure? Book a call and we’ll walk through the numbers for your market.
Start seeing results in a week
If you want to keep testing agencies and lose another 6 months, that’s your choice. If you’re ready to plug in a proven system and start seeing appointments next week, let’s talk.
